A campaign on a global scale to help the launch of the new electric CLA range. The challenge was to create an engaging visual experience that can be enjoyed even from miles away with large scale projection using the iconic chimney towers of Battersea Power Station in London. We also created some supporting animated content shown on transparent glass panels hanging above the shop floor with a real life CLA car inside it.
Role: Motion design, animation, environment building, editing
Tools: Unreal Engine, After Effects
