A large scale animation project to promote Mercedes's new electric range the CLA. Future Stores is a unique retail space on Oxford street with 8 gigantic 20K resolution screens from floor to ceiling in two large rooms. Our brief was to create engaging visuals to attract visitors and to emphasise the unique specifications of the CLA range. I have also built a testing environment inside Unreal Engine based on real life measurements. With the help of this the client were able to walk around and interact with the environment and this made testing and the sign-off process a lot easier.
Role: Motion design, animation, environment building, editing
Tools: Unreal Engine, After Effects
Early test inside the virtual environment
Final test on site